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Catchline

The safety net behind your business number

Never let a missed call become a missed job.

Catchline texts missed callers in seconds, lets them book online, and gives you one simple inbox to close the loop, without changing your business number.

Keep your number. Set up in minutes. Cancel anytime.

For plumbers, HVAC, electricians, salons, auto shops, med spas and other local service businesses.

Summit Plumbing

(555) 010-2040

Called at 2:14 PM. No answer.

Sent 8 seconds after the missed call

Hi, it's Summit Plumbing. Sorry we missed your call! Book a time here: catchlinehq.com/book/summit-plumbing or reply and we'll get right back to you. Reply STOP to opt out.
2:14 PM
Kitchen sink has been draining slow for a week, nothing urgent. Can someone come out this week?
2:16 PM

Booking confirmation

You're booked with Summit Plumbing! Drain cleaning on Thursday at 2:00 PM. Need to change it? catchlinehq.com/book/summit-plumbing/manage/7f3a
2:19 PM

An example conversation, not a customer of ours. The text-back is shortened here so the whole loop fits one screen; the full Plumbingwording is in See it in your trade below. The booking link and the confirmation are on Growth and Pro.

  • Replies in about 10 seconds

    Counted from the moment the call goes unanswered.

  • Keeps your number

    Customers keep calling the number they already know.

  • Usually one dial code

    Landline, VoIP and Google Voice are set in your provider's settings instead. The help page has each one.

  • 14 days free, no card

    Cancel anytime from Billing. No cancellation fee.

The owner's dashboard, with sample data

catchlinehq.com/app
Sample data from one plumbing business. Nothing here is a customer of ours.Open the full demo

The problem

Every missed call has two endings.

You are on a job. A customer wants help now. What happens in the next five minutes decides who gets the work.

Without Catchline

The job goes to the next listing
  1. Call rings while you are on a job

    2:14 PM

    Your hands are full. It rings out.

  2. Voicemail

    2:15 PM

    The caller hangs up without leaving a message.

  3. The customer calls the next listing

    2:16 PM

    Someone else answers. They get the job.

  4. You never know the call happened

    Later

    No name, no number, no record of the job you lost.

How it ends: the call is gone and so is the customer. You have no name, no number and nothing to follow up on.

With Catchline

Booked, and tracked to the review
  1. Call detected

    2:14 PM

    The unanswered call forwards to Catchline.

  2. Text sent in your name

    2:14 PM

    8 seconds later: sorry we missed you, reply here or pick a time.

  3. Customer books

    2:19 PM

    They choose a service and a time on your booking page.

    Booking page and confirmations are on Growth and Pro

  4. You get the context

    2:19 PM

    Name, number, what they need and when, in your inbox.

  5. Job done, review requested

    Later

    Catchline asks for the Google review and shows you who opened the link.

    Review requests are on Pro

How it ends: a booked job on your calendar, a confirmation in the customer's phone, and a review request when the work is done.

How it works

How Catchline works

Four steps. Callers you answer never notice a thing.

  1. Your carrier

    Step 1: Keep your existing number

    Customers keep calling the number they already know. You forward only the calls you do not answer, usually with one dial code from your carrier.

  2. Catchline

    Step 2: Catchline replies in seconds

    In about ten seconds the caller gets a text in your business name: sorry we missed you, reply here or pick a time.

  3. Your customer

    Step 3: The customer replies or books

    They text back with what they need, or choose a service and a time on your booking page. No account, no app.

  4. You

    Step 4: You close the loop

    Manage the conversation from your phone, complete the job, and send the review request from the same thread.

What this means for you

Read the setup guide
  • You keep your current number.
  • Nothing changes when you answer the call.
  • The first text in every conversation carries your business name.
  • Your phone rings as long as it does today. Your carrier hands a call over only after you do not pick up.
  • The missed-call text is yours to edit on every plan. Pro also lets you rewrite the confirmation, reminder and review texts.
  • You can pause Catchline from Settings at any time.
  • You make a test call during setup, before anything goes live.

Industries

See it in your trade

A burst pipe does not wait for voicemail. The first plumber to answer gets the job.

Your trade

Type it and every text below changes to your name.

What your customer sees

The same bubbles and wording that go out from your number.

Booking confirmed

Summit Plumbing

(555) 010-2040

Missed call from Maria at 2:14 PM

Sent 8 seconds after the missed call

Hi, it's Summit Plumbing. Sorry we missed your call, we're on a job right now. If it's an emergency (active leak, no water), reply URGENT and we'll call you right back. Otherwise book a visit here: catchlinehq.com/book/summit-plumbing. Reply STOP to opt out.
2:14 PM
Kitchen sink has been draining slow for a week, nothing urgent. Can someone come out this week?
2:16 PM
Thanks Maria, Thursday at 2:00 PM works. Sending a confirmation now.
You2:18 PM

Booking confirmation

You're booked with Summit Plumbing! Drain cleaning on Thursday at 2:00 PM. Need to change it? catchlinehq.com/book/summit-plumbing/manage/7f3a
2:19 PM
The wording is the Plumbing template with your business name in it. The booking link and the confirmation are on Growth and Pro. On Starter the text asks the caller to reply instead.

What you see

The same call from your side

Text delivered

The text your own phone gets

Summit Plumbing: missed call from Maria, (555) 012-3456. We texted them back for you. Reply from your inbox: catchlinehq.com/app/inbox

Sent to your mobile as soon as the call is missed. Each person on your team picks their own alerts in Settings.

The conversation in your inbox

  • Maria

    2:16 PM

    Kitchen sink has been draining slow for a week, nothing urgent. Can someone come out this week?

    BookedRecovered from a missed call

The booking it turned into

Customer
Maria
Phone
(555) 012-3456
Service
Drain cleaning
When
Thursday, 2:00 PM
Length
90 min
Value
$199

Then, without you

  • Maria gets a reminder the day before. (Growth and Pro)
  • Mark the job complete and the review request goes out. (Pro)

Nothing to install: the inbox is a web page on your phone and your laptop, and the alert is an ordinary text message. Sample conversation, not a customer of ours.

Summit Plumbing

Open Mon to Fri, 7:00 AM to 6:00 PM

Book a service visit

The page customers see. Services and hours come from your settings.

1. Choose a service

  • Service call / diagnosis

    60 min, $89

  • Drain cleaning

    90 min, $199

    Selected
  • Water heater repair

    120 min, $350

  • Emergency visitEmergency

    60 min, $249

2. Pick a day and a time

  • Wed
  • Thu (selected)
  • Fri
  • 7:00 AM
  • 9:30 AM
  • 2:00 PM (selected)
  • 4:30 PM

Only the days and times you are open, and only as far ahead as your booking window allows.

3. Confirm

Address and phone number, then confirm. No account, no app, no password.

The confirmation text carries a link for rescheduling or cancelling, and a reminder goes out the day before.

Booked: Drain cleaning, Thursday at 2:00 PM. Confirmation text sent.

Value

A recovered job or two can cover the month.

Put in your own numbers. This is an estimate, not a promise, and the arithmetic is written out under it.

12 calls
$350
25 %

The starting values are examples for your trade, not measurements. Change all three until they match your week.

If 25% of the callers you miss booked after a text back, that is about

in recovered revenue a month

Missed calls a month
52
Jobs recovered a month
13.0

Compared with each plan

  • Starter, $97 a month46.9x
  • Growth, $197 a month23.1x
  • Pro, $297 a month15.3x

At your average job value, one recovered job covers Starter for the month.

How this is calculated: calls you miss a week times 4.33 weeks, times the share you think would book once texted back, times your average job value. Revenue, not profit.

The product

Built for the owner checking from the truck.

Previews of Catchline screens filled with sample data from one plumbing business. Each one shows something you will actually do.

Inbox
  • Maria Lopez

    6m ago

    URGENT my water heater is leaking all over the garage floor. Can someone come today?

    Marked urgentWater heater repair
  • Tom Reyes

    48m ago

    Missed call at 9:11 AM.

    Text not deliveredNot delivered
  • Chloe Bennett

    2h ago

    Kitchen sink is draining really slow. Could you come Friday morning?

    Waiting 2 h for your replyDrain cleaningAssigned to Luis
  • Priya Shah

    3h ago

    Missed call at 6:49 AM.

    Texted back, no reply yetDelivered
Needs attention comes first. Maria is marked urgent and Tom's text did not deliver, so you know exactly who to call back.
Booking

Drain cleaning

Fri, Sep 4 at 10:30 AM

Confirmed
Customer
James Carter
Phone
(512) 555-0112
Duration
90 min
Value
$199
Source
Recovered from a missed call
Reminder
Texts the day before

Internal note: Upstairs bathroom.

One booking with all the context: who, what, when, what it is worth, and that it started as a call you missed.
Conversation

James Carter

(512) 555-0112, Drain cleaning

Booked

Missed call from James Carter, 7:00 AM

Hi, it's Summit Plumbing. Sorry we missed your call, we're on a job right now. If it's an emergency (active leak, no water), reply URGENT and we'll call you right back. Otherwise book a visit here: catchlinehq.com/book/summit-plumbing. Reply STOP to opt out.

Automatic text-backDelivered 7:00 AM

Bathroom drain is backing up, not an emergency. Do you have anything Friday morning?

James8:00 AM

Yes, Friday at 10:30 works. I'll send you a confirmation now. Ray

RayDelivered 8:09 AM

You're booked with Summit Plumbing! Drain cleaning on Fri, Sep 4 at 10:30 AM. Need to change it? catchlinehq.com/book/summit-plumbing/manage/ef56gh78

Booking confirmationDelivered 9:00 AM

Internal note, Ray

Repeat customer, did their water heater in 2024.

Reply from your phone. James texted back, Ray answered in 9 min and sent the confirmation from the same thread. Notes stay private to your team.
Review requests
  • Dan Whitaker

    21h ago

    Water heater repair. Sent Wed, Sep 2 at 12:00 PM.

    Link opened Wed, Sep 2 at 1:00 PM
  • Nina Patel

    6d ago

    Drain cleaning. Sent Fri, Aug 28 at 10:00 AM.

    Delivered Fri, Aug 28 at 10:00 AM
After the job, Catchline texts the review request and tracks sent, delivered and opened separately. It never guesses whether a review was posted. Last 7 days in this sample: 2 requests sent, 1 opened.

Performance summary, last 7 days

Missed calls

8

Missed calls per day, last 7 days

7 texted back

Bookings created

3

Bookings created per day, last 7 days

Median reply time

4 min

Time to your first reply

Estimated recovered value

$549

2 bookings that followed a missed call

The week at a glance: how many calls you missed, how many got a text, how many booked, and what those bookings were worth. Sample data, not a customer of ours.

Getting started

What setting up looks like

8 screens, in this order, in your browser. Nothing is charged during the trial and no card is asked for.

  1. Step 1: Business

    Your business name, your name, where you are, your time zone, and the number customers already call. We say why we ask for each one.

  2. Step 2: Industry

    Pick your trade. Common services, hours and a missed-call message load right away. Other is a real option, not a dead end.

  3. Step 3: Phone

    Choose a Catchline number, local or toll-free. Then dial one code so only unanswered calls forward to it. Your own number does not change. US carriers approve every new number for business texting first, which usually takes a few business days; until it clears, texts to some carriers can fail, and the inbox shows the delivery state of every text.

  4. Step 4: Services

    Edit the list, the durations and the prices. Mark emergency services so they get the right wording.

  5. Step 5: Availability

    Working hours, breaks, closed days, and how far ahead customers can book.

  6. Step 6: Message

    Read the text-back next to a preview with your business name in it, and change the wording if you like. The missed-call text is editable on every plan.

  7. Step 7: Test

    Call your business number from another phone and let it ring out. Watch the missed call appear, get the text, open the booking link.

  8. Step 8: Ready

    Catchline is protecting your number. The last screen shows which number is covered, your hours, your current message, and how to pause.

Step seven is the one that matters: you call your own business number from another phone, let it ring out, and watch the missed call, the text and the booking link appear. You see Catchline work on your own number before you rely on it.

Pricing

Three plans. Pick by what you want running by itself.

14-day free trial on every plan. No card to start. Cancel anytime.

Starter

For a solo owner who wants missed calls texted back and nothing else to manage.

$97a month

  • Missed-call text-back in your business name
  • Two-way text inbox on your phone and laptop
  • A text to you for every missed call and reply
  • 1 Catchline number, local or toll-free
  • 500 texts a month
  • 1 user
Number
1 Catchline number included
Texts
500 a month
Users
1 user
Locations
1 location
Runs by itself
Missed-call text-back, Owner alerts
Reports
Missed calls, Texts sent, Conversations waiting on you

Our recommendation if you want online booking

Growth

For a business that wants the text-back to turn into a booked job without a phone call.

$197a month

  • Everything in Starter
  • Online booking page with your services and hours
  • Booking confirmations and day-before reminders
  • Booking link inside every text-back
  • Your booking page on your own domain, like book.yourbusiness.com
  • 1,500 texts a month
  • Up to 3 users
Number
1 Catchline number included
Texts
1,500 a month
Users
Up to 3 users
Locations
1 location
Runs by itself
Missed-call text-back, Owner alerts, Booking confirmations, Day-before reminders
Reports
Missed calls, Texts sent, Conversations waiting on you, Bookings, Median reply time

Pro

For a business that also wants Google reviews asked for after every job, in its own words.

$297a month

  • Everything in Growth
  • Review request texted after each completed job
  • See which review links were delivered and opened
  • Edit the confirmation, reminder and review texts in your own words
  • Unlimited texts (fair use)
  • Unlimited users
Number
1 Catchline number included
Texts
Unlimited (fair use)
Users
Unlimited
Locations
1 location
Runs by itself
Missed-call text-back, Owner alerts, Booking confirmations, Day-before reminders, Review requests
Reports
Missed calls, Texts sent, Conversations waiting on you, Bookings, Median reply time, Review requests and link opens, Estimated recovered value

What changes between the plans

Everything on a lower plan is on the higher ones. The text-back, the inbox and your alerts are on all three.

Catchline plans compared, feature by feature
FeatureStarter$97 a monthGrowth$197 a monthOur recommendationPro$297 a month
Missed-call text-back in your nameIncludedIncludedIncluded
Two-way text inboxIncludedIncludedIncluded
A text to you for every missed callIncludedIncludedIncluded
Edit the missed-call and after-hours textsIncludedIncludedIncluded
Online booking pageNot on this planIncludedIncluded
Booking confirmations and day-before remindersNot on this planIncludedIncluded
Booking page on your own domainNot on this planIncludedIncluded
Review request after each completed jobNot on this planNot on this planIncluded
Edit the confirmation, reminder and review textsNot on this planNot on this planIncluded
Texts a month5001,500Unlimited (fair use)
Users1 user3 usersUnlimited
The trial
14 days free with every feature of the Pro plan. No card needed to start. Pick a plan when the trial ends or your texts pause.
At the monthly limit
Missed-call text-backs and the replies you write never stop. When a month's allowance is used up, booking confirmations, reminders and review requests pause until the next month or an upgrade. You get a text from us at 80% and at 100%.
Cancelling
Cancel anytime from Billing. Your service runs until the end of the period you already paid for, then stops. No cancellation fee.

Prices in USD. Your Catchline number and carrier messaging fees are included in every plan. Fair use on Pro means up to 10,000 texts a month. We text you before anything changes, and missed-call text-backs and the replies you write never stop.

Straight answers

Questions owners ask before they start

Do I keep my number?

Yes. Customers keep calling the number they already have. On most mobile carriers you dial one code so that only the calls you do not answer forward to Catchline, and another code turns it off whenever you like. Landline, VoIP and Google Voice numbers are set up in your provider's settings instead.

What happens when I answer?

Nothing. An answered call never reaches Catchline. It only sees the calls that ring out or go to voicemail.

How quickly is the text sent?

In about ten seconds after the call goes unanswered. How long your phone rings first depends on your setup. If you forward from your existing number, your carrier decides, usually 20 to 25 seconds. If you publish your Catchline number as your business line instead, you choose the ring time in Settings, from 8 to 60 seconds.

Can I change the message?

Yes. Every plan starts with wording written for your trade, with your business name in it, and on every plan you can rewrite the missed-call text and the after-hours text in your own words. Pro also lets you rewrite the booking confirmation, the day-before reminder and the review request.

Can customers reply?

Yes. Replies land in your Catchline inbox and you get a text alert. You answer from your phone like any other text. A customer can reply STOP at any time and Catchline honours it automatically.

Can I use my existing calendar?

Not yet. Bookings live in Catchline: you get a text and an inbox entry for each one, and the customer gets a confirmation and a day-before reminder.

Can multiple employees use it?

Yes, on Growth and Pro. Invite team members as managers or staff, assign conversations, and let each person choose their own alerts. Starter is one login.

Can I pause Catchline?

Yes. Pause protection from Settings and text-backs stop while calls are still logged. Unpause when you are ready. You can also switch forwarding off with your carrier code.

How is customer information protected?

Encrypted in transit, stored with Supabase (hosted Postgres with per-business access rules), so only your team can see your conversations. We never sell customer data. You can export or delete everything from Settings at any time.

How difficult is call forwarding?

Usually one dial code on your business phone. We show you the code for your carrier, then a test call from your own phone confirms it worked before you go live. Landline, VoIP and Google Voice numbers are set up in your provider's settings instead, and the help page has each one. If a code does not work, your carrier can switch on conditional forwarding for you.

What happens after the trial?

Texts pause until you choose a plan. Your number, services, and conversations are kept. Nothing is charged during the trial, and no card is needed to start.

Not answered here? Email hello@catchlinehq.com. There is no sales call to book and no demo to sit through: you can start the trial and try it on your own number instead.

Close the next loop

The next call you miss could still become your next job.

Forward the calls you do not answer, keep the number on your van, and let the text go out while you are still under the sink.

Keep your number. Set up in minutes. Cancel anytime.

  • 14 days free, no card to start
  • A Catchline number and carrier fees included
  • Pause from Settings, cancel from Billing, no fee